The Assisted Living Growth & Innovation Cohort

In today’s economy, every dollar matters, and wasted marketing is no longer an option. What if you could finally break the cycle of empty beds, ineffective advertising, and endless guesswork? Imagine replacing that frustration with a steady stream of trust-ready families who already believe in the care you provide.

Now you can. With The ALF Growth Cohort, you’ll learn how to attract the right residents through trust-first marketing, proven systems, and simple AI tools that work for you 24/7. No hype. No wasted spend. Just the results you can see are predictable, sustainable, and built on compassion and credibility.

The ALF Growth & Accelerated Marketing Cohort is an 8-week, hands-on program for assisted living owners, administrators, and marketers who want fewer headaches and more predictable move-ins. If you’ve felt the pain of inconsistent occupancy, scattered marketing, or post‑tour drop‑off, this cohort gives you the clarity, assets, and weekly rhythm to fix it.

Led by Coach Nicola Waugh, a roll‑up‑your‑sleeves business coach and best‑selling author, you’ll implement trust‑first messaging, referral systems, and simple AI follow‑ups your team can run without burnout.

This Cohort is for:

• Assisted Living Facility (ALF) owners, administrators, and marketing directors
• New licensees preparing to open a facility
• Boutique, family-operated, and faith-based ALFs seeking to modernize or grow
• Healthcare professionals transitioning into senior living management
• Teams who want simple, repeatable systems (not another shiny tactic)
  

By the end of this cohort

• You will:
  
  • Fill current openings with quick‑win campaigns and a weekly outreach rhythm
  • Build trust‑first ads and brochures that families actually respond to
  • Install simple AI replies, reminders, and nurtures (no tech overwhelm)
  • Turn tours into move‑ins with a 7‑day follow‑up sequence and leave‑behinds
  • Grow a referral engine (churches, hospice, home health, discharge planners)
  • Launch a mini-booklet or guide that elevates authority and conversions.
    
  • Families don’t buy beds. They buy trust.

• Duration: 8 Weeks
• Sessions: Weekly 90-minute group sessions (virtual + optional in-person)
• Includes:
• Hands-on workshops
• Group collaboration
• Canva templates and guides
• Private community access

1. Fix the Foundations – Who you serve, why you win, what families must feel
2. Be Found (Locally & Online) – Google Business, reviews, directories that convert
3. Trust‑First Ads – Family‑centric copy + assets (built together)
4. Tour → Move‑In – Scripts, leave‑behinds, 7‑day follow‑up cadence
5. Simple AI Wins – Inquiry replies, reminders, newsletters quick start
6. Referral Engine – Churches, hospice, home‑health, discharge planners
7. Authority Assets – Mini‑guide/booklet & monthly education event plan
8. Systematize – Weekly marketing rhythm + scoreboard your team will use
   

Each week’s content is structured in two-page spreads, balancing visual storytelling with actionable instruction.

Define your mission, values, and what makes your facility unique. 

🧭 Workshop: Crafting Your Brand Story 

📸 Visual: Warm-toned portrait of senior residents or facility team. 

💬 Takeaway Box: “Your story is your strategy.”

Get found online and in your community. Learn how to optimize your Google Business listing and local SEO. 

🌍 Workshop: Claiming Your Digital Real Estate 

📸 Visual: Image of a small-town map or business signage. 

💬 Pro Tip: “Local visibility builds trust before the first call.”

Design engaging social posts, flyers, and ad campaigns that families trust. 

🎨 Workshop: Creating Ads That Connect Emotionally 

📸 Visual: Canva template samples and social proof highlights. 

💬 Action Step: “Post twice weekly and include testimonials.”

Understand family decision-making and build empathy into every touchpoint. 

💬 Exercise: Heart-Centered Inquiry Process 

📸 Visual: Family tour moments or front desk interactions. 

💬 Action Step: “Make the first five minutes unforgettable.”

Discover AI tools that automate follow-ups, generate ads, and improve communication. 

🤖 Workshop: AI for Compassionate Care and Smarter Marketing 

📸 Visual: Screens of chatbot, newsletter AI, or CRM. 

💬 Tip: “AI doesn’t replace care, it enhances connection.”

Build referral partnerships and community relationships. 

🌸 Workshop: Hosting Events That Build Trust 

📸 Visual: Community gatherings or open house setup. 

💬 Quote: “Your next referral is already in the room.”

Turn your experience into a branded mini-book or resource guide. 

📖 Workshop: From Knowledge to Publication 

📸 Visual: Booklet mockups and author spotlights. 

💬 Tagline: “Your wisdom deserves a platform.”

Sustain your growth through structure, systems, and storytelling. 

🏁 Workshop: Presenting Your Facility’s Growth Plan 

📸 Visual: Team collaboration photo or success board. 

💬 Final Note: “Systems sustain success.”

• ALF Marketing Asset Kit (Templates)
• AI Tools for Senior Care Guide
• Local Media & PR Visibility Checklist
• Senior Living Business Directory
• Optional Feature: Spotlight in Sistazas Empowered Magazine

• Founding Cohort Enrollment: $997 (limited to first 10 members)
• Standard Enrollment: $1,497
• VIP Upgrade: $1,997 (Includes 2 private strategy sessions + PR placement in Sistazas Empowered Magazine)

Visit https://sistazascoachinginc.com/🏡-alfcohort or email info@sistazascoachinginc.com to reserve your spot. Space is limited to ensure personal support and collaboration.

Coach Nicola Waugh, Ret. RN, M.Ed., RTP, T.H.D., ND h.c. Certified Business Coach | Quilly Award Winner | Best-Selling Author

With a heart for people and a gift for transformation, Coach Waugh helps leaders and caregivers rediscover their purpose, align their goals, and create lasting impact. Her background in nursing, education, and business strategy enables her to bridge compassion with innovation, empowering professionals to grow with clarity, confidence, and courage.

As a coach, author, and mentor, she believes growth begins with connection to purpose, people, and possibility. Whether she’s guiding assisted living professionals through marketing strategies or mindset breakthroughs, Coach Waugh’s approach is grounded in faith, resilience, and real-world wisdom.